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12. Daniel Rampulla
→ Editorial / Scenography / Visual Direction
An exhibition system oscillating between controlled display and raw photographic immediacy.
Photography exhibitions are often presented through uniform framing systems.
This standardization neutralizes the intensity and materiality of images.
The project explores a dual display approach combining precision and rawness.
This standardization neutralizes the intensity and materiality of images.
The project explores a dual display approach combining precision and rawness.
Rampulla’s work shifts between presence and disappearance.
It resists stable reading through fragmentation and ambiguity.
The exhibition can mirror this by alternating
between control and disruption.
Photographic ambiguity → Fragmented image arrangements
Editorial spreads → Direct wall compositions
Immediacy → Unframed prints pinned to surface
Control → Plexiglass and framed structures
Narrative tension → Contrast between display modes
Pinned prints
Plexiglass panels
Black frames
1:1 format repetition
Scale contrast
The exhibition operates through tension between
raw and constructed display.
It extends the photographic language into a spatial
system of contrast and instability.