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02. Edition Thonet Tagliabue
→ Editorial / Poster / Print / Editorial / Print
A catalog translating THONET’s tubular chair collection into a tactile editorial object.
Furniture catalogs typically prioritize technical documentation and product clarity.
While informative, they rarely communicate the physical qualities of the objects themselves.
The project explores how editorial design can convey the tactile identity of THONET’s tubular chair collection.
While informative, they rarely communicate the physical qualities of the objects themselves.
The project explores how editorial design can convey the tactile identity of THONET’s tubular chair collection.
THONET’s chairs balance industrial precision and sculptural form.
Their surfaces resist neutral representation.
The catalog translates these qualities through its own structure.
Structure → Dedicated pages for each chair
Surface → Paper choices reflecting material finishes
Light → Photography emphasizing form and reflection
Rhythm → Alternating paper stocks
Matte and gloss paper stocks
Textured and translucent sheets
Paper sequencing
Object-focused photography
Minimal typographic framework
The catalog reframes furniture documentation as a tactile publication.
Variations in paper and sequencing translate
the surfaces of THONET’s tubular chairs into print.
The book functions both as reference and as physical object.