Featured.   Ruxtar Eyewear: Ad Campaign

(Project Overview)
Ruxtar Eyewear Campaign explores speed, focus, and performance through running. Developed as a brand direction exercise, it defines a visual identity for the fictive sports brand through motion and precision.

‍(Context)
For runners, eyewear is more than functional. It frames the experience, emphasizing clarity, resilience, and energy while positioning Ruxtar as a companion to athletic performance.

‍(Research Focus)
The visuals examine motion, endurance, and intensity. Grainy black-and-white imagery abstracts the runner’s body while highlighting the eyewear. Product shots anchor the campaign within a high-performance aesthetic.

‍(Concept)
Created with AI-generated imagery using MidJourney and refined in Photoshop, the campaign is a visual study of speed and focus. Motion, repetition, and intensity are captured through grain, contrast, and composition to translate athletic energy into a cohesive brand language.

‍(Outcome)
Ruxtar emerges as a bold, dynamic brand. The campaign balances grit and clarity, presenting eyewear as an integral part of the runner’s performance experience.