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05. HES–SO Geneva × EXPLORE Festival - Rêvons la ville de demain
→ Brand System / Print & Digital
A visual identity framing protest as a projection of collective urban futures.
Urban and climate discourse is often framed through data and institutional language.
This creates distance from individual imagination and desire.
The project explores how visual identity can reintroduce speculation and projection.
This creates distance from individual imagination and desire.
The project explores how visual identity can reintroduce speculation and projection.
Protest is not only reactive but also speculative.
It can express imagined futures as much as present tensions.
The dream becomes a form of collective position.
Protest language → Bold stencil-like typography
Urgency → Compressed scale and vertical tension
Dream → Iridescent light distortions
Projection → Soft blur and diffusion
Public voice → Poster-based compositions
Stencil typography
Black and white base
Chromatic interference
Blur overlays
Cross-media system
The identity operates between statement and projection.
It translates protest aesthetics into a coherent system for contemporary urban discourse.
Project developed at HEAD – Genève in collaboration
with HES–SO and EXPLORE Festival.