07. HES–SO Geneva × EXPLORE Festival - Rêvons la ville de demain
This project involved the creation of the visual identity for an interdisciplinary event "Rêvons la ville de demain" organized by HES–SO Geneva in collaboration with the EXPLORE Festival. The event brought together artists, designers, researchers, and students to address the intersections between urbanism, climate, and politics — focusing on how creative practice can respond to pressing global issues.
The identity drew inspiration from the visual language of protest posters, translating the immediacy and raw energy of public demonstration into a contemporary design system.
Bold typography, layered compositions, and graphic contrasts evoke the urgency of collective action, while maintaining clarity and adaptability across print and digital formats. The system was designed to function across various scales — from large-format street posters to social media graphics and digital screens — maintaining coherence while allowing expressive flexibility.
Responsibilities included the development of production and execution documents for suppliers, ensuring accurate reproduction of colors, materials, and finishes across all deliverables.







