06. Saint Laurent Babylone - Logo Development
This project focused on the naming and visual identity development for Saint Laurent’s bookstore, a new cultural extension of the brand dedicated to art, photography, and fashion publications. The goal was to create a distinct yet cohesive identity that aligned with Saint Laurent’s established aesthetic while distinguishing the bookstore as a creative and intellectual space within the brand’s universe.
The project involved the exploration of multiple name concepts, each rooted in the brand’s tone of voice and cultural positioning. After defining the chosen direction, a custom logotype was designed, reflecting the bookstore’s understated elegance and architectural simplicity.
The identity system was extended across digital touchpoints, including:
E-cards and digital invitations for events and releases, Instagram Stories and social templates, Homepages





