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16. Saint Laurent Babylone
→ Identity / Print & Digital
A naming and identity system extending Saint Laurent into a dedicated editorial space.
Luxury brands often extend into cultural spaces while maintaining strict visual consistency.This can limit the autonomy of new entities within the brand ecosystem.The project explores how a sub-identity can remain aligned while establishing its own position.
A bookstore operates through curation rather than promotion.
Its identity requires restraint and structural clarity.
Difference can emerge through subtle shifts within an existing system.
Brand language → Reduced typographic expression
Cultural space → Naming rooted in editorial tone
Luxury codes → Minimal logotype construction
Autonomy → Controlled deviation from core identity
Digital presence → Structured and repeatable layouts
Typographic restraint
Logotype precision
Black and white palette
Grid consistency
Digital modularity
The identity positions the bookstore as a cultural extension
within the Saint Laurent universe.
It operates as a distinct yet integrated editorial entity.